Stoopid Juice is an unconventional and audacious drink brand aimed at party people who don’t take life too seriously. As a canned cocktail, Stoopid Juice was created to take the guesswork out of picking the perfect party drink. Light on sugar but heavy on flavor and punch, this smooth yet boozy cocktail is a guaranteed crowd-pleaser.
This project was created as a personal endeavor to showcase my UI/UX design skills from research to final implementation. As an avid reader, I sought to develop an app that addresses common pain points in existing library and e-reader applications. My goal was to create a platform that allows users to seamlessly discover, read, review, and discuss books in a single, intuitive interface. Additionally, I wanted to incorporate a feature that mimics real-life library lending by enabling users to share their checked-out titles with friends and family.
The target demographic for this drink is young adults aged 21 to 35. This is a party drink, designed to be an easy and convenient choice for party-goers who are looking for a high ABV mixed drink that tastes delicious. I did research into how young adults shop for drinks. Market research reveals that the 19.2-ounce can, also called the stovetop can, is a popular choice amongst young adults. I chose a tall can, because of its popularity with the chosen demographic. The tall can is narrower, which allows it to take up less space in a refrigerator or mini-fridge. New research from CGA’s On Premise User Survey shows that the average RTD drinker is young — only 16% of drinkers of the category are above the age of 55. They are a little wealthier than the average American, with an average annual salary of $83,000. And, they dine out often — 75% of RTD consumers go for dinner once a week
To ensure Book Dragon offers unique value, I conducted an analysis of existing book-related apps, including:
I examined each app’s user experience, identifying strengths and areas for improvement. Notable gaps included a lack of well-integrated recommendation engines, limited social engagement, and inconsistent book-sharing capabilities
BookDragons mission is simple: to provide a broad scope of literary works for all people, and to nurture a community of like-minded book lovers. BookDragon champions intellectual curiosity, academic freedom, and inclusivity. As such, I wanted the branding to reflect this committment to openness and imagination.
Book Dragon was designed with a range of features to enhance the reading experience. It provides access to a vast library of both public and private book collections, along with AI-driven recommendations tailored to individual reading habits. A built-in e-reader offers customization options such as adjustable fonts, font sizes, and dark mode for a personalized reading experience. Readers can seamlessly sync bookmarks, reading progress, and highlights across devices, as well as send books to Kindle or third-party reading apps. A reading tracker offers insights into reading habits, genres, and trends, while discussion forums foster community engagement and book reviews. Additionally, a lending feature allows users to share checked-out library books with others, making Book Dragon a comprehensive platform for book lovers.
